City of Santa Rosa / Dick's Sporting Goods Inc.
A public/ private collaboration, this project acts as a great PR opportunity for both the city of Santa Rosa and Dick's Sporting Goods Inc. Designed by artist Martin Webb, this "active life" themed piece lets viewers know that the two entities care about the arts in their community.
GIGANTIC! was hired for the project as a "big wall specialist", to help take the design from small drawing to 90 feet wide!
PUBLIC ART MEETS P.R.
Percent for art requirement and empty wall space transformed into a public relations opportunity.